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Note:
Schedule for faculty masterclass will be shared post programme orientation.
AI is reshaping every aspect of business—first through Generative AI, and now through the fast-approaching wave of Agentic AI. While GenAI has already transformed content, operations, and workflows, Agentic AI takes the next leap: autonomous agents that can build, execute, and optimise complex tasks traditionally handled by humans.
In this new AI gold rush, the real advantage lies with those who move first to work smarter, automate more, and deliver fast data-driven outcomes. By achieving mastery over AI business tools, working professionals are building AI aptitude to automate work, manage excessive workload, prioritise most important items, create bigger pockets of time for creativity and strategic ideas, thus enhancing the overall quality of work.
Today’s smart leaders rely on novel methods, cutting-edge skills, and real application experience—something most courses fail to deliver. But not IITM Pravartak.
With the Executive Programme in Generative AI and Agentic AI Tools for Business by IITM Pravartak, you will be positioned to not just compete but lead your organisational/ entrepreneurial project to the forefront and do much more with the use of GenAI, Agentic AI skills.
Integrate two of AI's fastest growing specialisations with business experience
Gain hands-on expertise with 15+ real-world no-code AI tools and 20+ projects
Design your own end-to-end AI solution for business in Capstone project
Train with an industry-aligned curriculum taught by Domain Experts over weekly live sessions
Interact with IITM Pravartak guest faculty in few live masterclasses and explore optional campus immersion
Designed for professionals who want to lead the next generation of business initiatives for accelerated growth.

Live Online Sessions by Domain Experts
Weekly domain expert-led sessions with hands-on walk-throughs of tools, techniques, and real-world applications

IITM Pravartak Certification
A verified digital certificate upon successful programme completion

IITM Pravartak Guest Faculty Masterclasses*
Learn directly from Mr. Laxminarayan G via few live masterclasses

3 IBM Industry Certificates
Additional credentials in Foundation models and GenAI platforms, GenAI for Business Leaders and Execs, and Responsible AI

15+ Advanced AI Tools
Flowise, Notion AI, n8n, and more

20+ Projects and 25+ Use Cases
Real world AI projects and use cases for higher industry readiness

IITM Research Park Immersion
Two-day campus immersion event at IIT Madras Research Park (Optional)

Capstone Project
Solve complex industry problems through a comprehensive capstone project

Career Services Support
Career preparation modules including, job strategy, resume and cover letter essentials, and more
Note:
The entire programme curriculum will be taught by Domain Experts and will also include a few live exclusive masterclasses by IITM Pravartak guest faculty.
All programme highlights stated in this section and across the programme are subject to change at the discretion of IITM Pravartak and Emeritus.
Only participants who have successfully completed the programme will be allowed to visit the IITM Research Park.
Overall, 50% attendance required for live sessions to achieve programme completion. Live sessions include both domain expert sessions and lead faculty masterclasses.
Domain expert is the programme leader responsible for conducting weekly live sessions.
The immersion will only be conducted with a minimum number of learners signing up.
Schedule for faculty masterclass will be shared post programme orientation.
| Executive Programme in Generative AI and Agentic AI Tools for Business | Other Outdated/Non-Accredited Technical Certificate Programmes |
Core Philosophy | Practical, workflow-first; focused on saving time and improving daily work | Technical, model-first; focused on coding, agents, and frameworks |
Curriculum Style | Real-world business workflows across writing, reporting, dashboards, insights & automation | Heavy technical modules with limited workplace relevance |
Daily Work Relevance | Designed around tasks professionals do every day | Theory-heavy; not mapped to real job scenarios |
Advanced Tools and Frameworks | Hands-on with no-code AI tools you can use at work (AI assistants or agents, automation flows, dashboards) | Focus on isolated tools, frameworks, or technical demos |
Projects | 20+ work-aligned projects you can apply immediately | Basic prompt tasks or toy demos with no real on-the-job value |
Certification from a Top Ranked Institution | Prestigious certificate from IITM Pravartak and 3 IBM professional certifications | Certification from non-accredited or low ranked institutes and additional certifications are rarely offered or come with add-on costs |
Note:
This programme is taught by domain experts and includes few masterclasses by IITM Pravartak faculty Schedule for faculty masterclass will be shared post programme orientation.
This programme is designed for business professionals across functions who want to automate their work, accelerate decision-making, and create real business impact using practical, no-code AI tools. Whether you manage teams, run projects, or handle day-to-day operations i.e. from any business function, this programme helps you become an AI-enabled professional—without needing any coding or technical background.
Specifically, this programme is ideal for:
Business Professionals and Managers:
Managers (Product, Marketing, Operations, HR, Finance, Business, and other domain professionals), Directors, Function Heads, and Project Leaders who want to:
Make their daily work faster, smarter, and more impactful with no-code AI tools.
Integrate AI into their teams and functions without learning to code
Build practical, no-code workflows that automate reporting, reviews, and routine operations
Improve decision-making with AI-driven insights and measurable efficiency gains
Lead AI adoption confidently across their organisation and without solely relying on their technical teams
Business and Strategy Consultants:
Management consultants, business consultants, strategy consultants, and domain experts who want to:
Use AI to speed up research, analysis, and client deliverables
Build no-code AI assistants that streamline data gathering, modelling, and execution
Improve productivity across multiple projects without relying on technical teams
Strengthen their advisory impact by applying AI to problem-solving and workflow optimisation
Entrepreneurs and Business Owners:
Founders, startup operators, small–business owners, and solopreneurs who want to:
Use AI to automate daily operations, reporting, customer interactions, and sales workflows
Scale faster with no-code AI tools that reduce manpower dependency
Make smarter, data-driven decisions without needing specialised teams
Build lean, AI-enabled processes that save time, reduce cost, and improve output quality
Eligibility criteria for this programme:
Minimum Graduate (10+2+3) and diploma holders with a minimum of 5 years of work experience
Understand AI–ML–DL and how GenAI differs
AI-driven productivity and ROI
High-impact business use cases
What AI can vs cannot do, and how to evaluate accuracy, reliability, and responsible AI basics
Learn how LLMs generate responses
Understand high-level architecture
Compare models using business criteria,
Match LLM strengths to real use cases, and improve output quality by fixing causes of incomplete or incorrect responses
Design clear prompts using zero-shot, few-shot, and role-based methods
Improve reliability with anchors and iterative refinement
Generate structured outputs, and fine-tune style and depth using generation controls
Categories of AI tools for business, selecting tools by value–simplicity–cost–safety,
Understanding simple integrations
Mapping tools to daily workflows, and staying updated on emerging tools and trends
Identify parts of a workflow to automate
Break them into clear steps
Build multi-step no-code automations with alerts and approvals, and apply them across HR, Ops, Sales, Product, Finance, and Marketing
Turn one long document into multiple usable assets
Create cross-functional communication outputs
Build automated presentations, and generate auto-updating decks with new data and insights
Structure and prepare data for dashboards
Connect multiple data sources
Build automated dashboards with KPI views
Connect dashboards to AI for insights
Identify patterns–trends–anomalies
Auto-generate weekly leadership summaries
Turn data into decisions and clear next steps
Pull and summarise market signals, auto-compare competitors and track weekly changes, turn multi-source data into trends–opportunities–risk alerts, and generate decision-ready summaries, scorecards, and opportunity maps
Create assistants that understand your role
Inject context using documents (PRDs, policies, SOPs, reports)
Set tone–style–memory for consistent responses
Explore how assistants support HR, Sales, Ops, and Customer Success
Turn policies, reports, and SOPs into a searchable knowledge base
Make AI give answers backed by documents
Organise documents for fast and accurate retrieval
Explore RAG use cases across HR, Ops, Sales, and Support
Connect AI to multiple sources (PDFs, Sheets, websites, dashboards)
Make AI read from all locations and produce one combined answer
Improve accuracy when information is split across multiple sources
Create multiple agents that work together on end-to-end workflows
Use MCP for safe file access and data fetching
Define clear agent roles
Set consistent tone and memory
Add guardrails for accuracy and permissions
Enable smooth handoffs between agents
Responsible AI principles & ethical risk identification
Bias–fairness–privacy safeguards
Data protection in practical AI usage
Output verification with human-in-the-loop controls
Building trustworthy and compliant AI workflows
Combine your AI assistant, knowledge base, and automations into one workflow
Solve a complete real-world business problem end-to-end
Create clear handover guides and SOPs
Present a final demo with a simple impact report
Note:
The entire programme curriculum will be taught by Domain Experts and will also include a few live exclusive masterclasses by IITM Pravartak guest faculty.
All programme curriculum - topics, modules, submodules, tools — stated here is subject to change as per the discretion of IITM Pravartak or Emeritus
Limitations and Ethical Issues of Generative AI,
Social and Economic Impact and Responsible Generative AI
Course Quiz, Final Project, and Wrap-Up
Develop an AI Use Case for Your Organization
Writing Effective Prompts & Strategic Use Cases
Risk Awareness and Mitigation with GenAI
Formulating a Business Goal with AI Assistance
Evaluating AI Output
Final Quiz and Course Wrap-up
Models for Generative AI
Platforms for Generative AI :
Pre-trained Models: Text-to-Text Generation
Pretrained Models: Text-to-Image Generation
Pretrained Models: Text-to-Code Generation
IBM watsonx.ai: generative AI for Business
Hugging Face: Open Source Generative AI
Course Quiz, Project, and Wrap-up
Note:
* All programme curriculum - topics, modules, submodules — stated here is subject to change as per the discretion of IITM Pravartak, Emeritus, or IBM

Guest Faculty, IITM Pravartak
Laxminarayanan G. is a Strategic AI and Generative AI leader with over two decades of experience driving large-scale digital transformation and automation-led value across the...
This programme is ideal for business professionals who want a balanced understanding of AI concepts, no-code AI tools, and their business applications, and who prefer live, expert-led learning over self-paced, tool-only GenAI courses.
This programme is designed to help professionals apply AI concepts directly to real-world business use cases, with a strong emphasis on practical, workplace relevance rather than theoretical learning.
Unlike programmes that rely heavily on asynchronous video lectures, this programme is primarily live online and synchronous, focusing on real business scenarios, expert-led discussions, and immediate applicability at work.
The entire programme curriculum will be taught by Domain Experts and will also include few live exclusive masterclasses by IITM Pravartak guest faculty. The programme follows a 100% live online delivery format, with weekly sessions conducted by domain experts on the weekends. Schedule for faculty masterclass will be shared post programme orientation.
To receive the Certificate of Completion, learners must:
To receive the completion certificate, the participants must score a minimum of 70% in their exams and successfully complete the capstone project.
Overall, 50% attendance in both domain-expert led live sessions and live faculty masterclasses are required to achieve programme completion.
Yes, the programme is graded. The grading frameworks for assignments are developed in partnership with Domain Experts and the Emeritus grading team. Learners who meet the passing criteria will receive an e-certificate of completion from IITM Pravartak and 3 IBM industry certifications.
The GenAI & Agentic AI Tools Programme is built for faster, business-ready impact. It emphasises hands-on use of no-code/low-code GenAI and agentic tools, real workplace workflows, and immediate productivity gains—without the overhead of deep programming. It’s more accessible, shorter, and cost-effective, making it ideal for managers, domain professionals, consultants, and founders who want to apply Agentic AI now, not engineer it from scratch.
Flexible payment options available.
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